The Caker is not your usual bakery. You won’t find any brightly coloured, fondant-covered, ornament-coated cakes here, nor will you find a shop counter. Instead Jordan Rondel sells her beautiful cakes, laden with wholesome, high-quality, organic ingredients, online via her website thecaker.co.nz.
Rondel started The Caker via her blog in 2010 in pursuit of her childhood dream of baking for a living. This social media savvy baker has carved out a niche for herself creating stunning cakes crafted with the health-conscious cake lover in mind.
When we provided The Caker with an EFTPOS terminal for a special event, Jordan kindly took the time to answer a few questions about her experiences as a small business owner.
Why did you get in touch with us?
We were taking part in a festival selling cakes and needed an EFTPOS
How did the event go?
Super friendly service and completely hassle free! The terminal arrived just when they said it would, the operating instructions were really straightforward and all we had to do was turn it on and away we went.
How do you primarily market and sell your products?
Currently, we rely solely on having a great website, word of mouth and social media. We sell our products via our website primarily, but also have our cake mixes and books stocked nationwide in various stores.
What would you say are the three core principles of The Caker’s brand strategy?
Having a strong point of difference and a product which can speak for itself as being the best in the market, maintaining our integrity and sticking to what we do best, expanding the boundaries of the cake scene here in NZ by being clever and creative.
What advice do you have for small businesses looking to carve out a unique brand?
Many factors going into carving out a strong, unique brand but first and foremost it’s important to find a niche and maintain your own creativity. It’s great to be inspired and influenced by other brands, but the key thing is to make it your own and create something really special.
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